For people who've stopped trusting skincare advice

John

John

Level 4 Skin Specialist · Demo SkinClinic

You've spent hundreds on skincare. Your skin is no better. Here's what an expert who isn't selling you anything would actually tell you to do.

A personalised skincare plan, built and approved by John — a Level 4 Skin Specialist with no commission to earn, no products to push, and no incentive to recommend anything other than what's actually right for your skin.

  • Approved by a Level 4 Skin Specialist
  • No commission

5 minutes. 10 questions. Plan in your inbox within 48 hours, approved by John.

John Smith

John Smith

Level 4 Skin Specialist

“John, Level 4 Skin Specialist. She approves every plan before it reaches you.”
Verified specialist

You're not the problem. The industry is.

If you're reading this, your relationship with skincare probably looks like this:

A drawer full of products that didn't work. A few that broke you out. A few that did nothing. A couple that worked for two weeks before your skin got bored. Every one of them recommended by someone — an influencer, a brand quiz, a 'top 10' article, a friend, a clinic — who was paid one way or another to recommend it.

You've watched 14-step Korean routines. You've tried 3-step minimalist routines. You've Googled 'why is my skincare not working' more than once. You've bought the £45 serum and the £6 dupe. You've stopped buying anything for a while because you couldn't trust any of it. You've started again because something has to work.

The truth is simple and almost no-one will say it out loud: nearly every piece of skincare advice you've ever received was structurally biased. The influencer earned commission. The brand quiz only recommended their products. The clinic recommended their treatments. The 'top 10' article was an advertorial. Even the generic advice you read online recycles the same paid recommendations.

You haven't failed at skincare. You've never actually been given honest skincare advice.

What we built instead.

MySkinPlans exists for one reason: to give you a skincare plan from someone whose only job is to get your skin right — not to sell you anything.

  1. Step 1

    You answer 10 questions about your skin, your concerns, your current routine, and your lifestyle. Five minutes from your sofa.

  2. Step 2

    John, a Level 4 Skin Specialist at Demo SkinClinic, builds your plan personally — your morning routine, your evening routine, your weekly treatments, and specific product recommendations across every price range from £4 to £80.

  3. Step 3

    Your plan lands in your inbox within 48 hours. Every recommendation explained in plain language. Every product chosen because it's right for *your* skin — not because anyone got paid to recommend it.

Why this works when nothing else has.

Most skincare advice you get online is structurally biased. Influencers earn commission. Brand quizzes only recommend that brand. Clinics recommend what they sell. Even the 'top 10' articles you read are usually paid placements. John earns the same whether your plan recommends a £6 cleanser or an £80 serum — and that single difference is why this works.

What's in your plan.

  • Your morning routine, step-by-step, with timing and application notes
  • Your evening routine, step-by-step, with timing and application notes
  • Weekly treatments and when to add them in
  • Specific product recommendations across three price ranges (budget / mid / premium) — so you can choose what fits your budget
  • Clear reasons-why for every recommendation, in plain language
  • What to expect in week 1, week 4, week 8 — including what 'getting worse before better' actually looks like
  • What to avoid based on your specific skin (active ingredients that don't mix, products that won't suit you)
  • John's personal notes on your plan, where relevant

What makes this honest.

Influencer quiz

  • Earns commission on what they recommend
  • Recommends the same products to everyone
  • No clinical approval
  • No follow-up
  • No accountability

Clinic consultation

  • £80-200 for the consultation alone
  • Recommends the products they sell
  • Recommends the treatments they perform
  • Useful but structurally biased
  • 30-60 minutes of your time, in person
The honest one

MySkinPlans

  • £127 one-time payment
  • Zero commission on any product
  • Built and approved by a Level 4 Skin Specialist
  • Honest enough to recommend a £6 cleanser if it's right for your skin
  • Honest enough to tell you when a product won't fix your concern and you need an in-clinic treatment
  • 5 minutes of your time, from your sofa

What you're probably thinking.

How is this different from the personalised plans I've tried before?
Most 'personalised' skincare quizzes are owned by brands and only recommend that brand's products. The handful of independent quiz tools have no expert approval. We're the only platform that combines genuinely independent product recommendations (across every brand and price range) with line-by-line approval by a Level 4 Skin Specialist. The result is a plan that's actually personalised AND actually expert-validated — which sounds obvious, but no-one else is doing both.
Can't I just ask ChatGPT for a skincare routine?
You can — and for quick, general questions, it's a reasonable starting point. But there's a difference between general advice and a plan you can actually trust. A free chatbot just pattern-matches from the average of everything written online, including all the marketing and misinformation. It doesn't have a qualified skin specialist personally reviewing and signing off on every recommendation before it reaches you. It can't be held accountable for what it tells you. It doesn't know your skin's specific history, your sensitivities, or how your concerns interact. If you want a quick, generic answer, a chatbot is fine. If you want a plan built for your skin and verified by someone qualified — that's what this is.
What if my skin is complicated — pregnancy, eczema, post-accutane, sensitive?
The questionnaire is designed to flag exactly these situations. Plans for customers with contraindications (pregnancy, breastfeeding, recent accutane, medically diagnosed conditions, severe sensitivity) get extra-careful review — and in some cases we'll tell you honestly that you need in-clinic care rather than a topical plan. We'd rather refund you than send you a plan that isn't right for your skin.
What if I don't like the plan?
Give the plan a real try first. If it's not working for you, we'll amend it as many times as it takes — free of charge — until the guidance is right for your skin. If you've genuinely tried it, worked with us on amendments, and it still isn't working, we'll approve a full refund within 60 days of purchase.

A word from our specialist.

John
From the founderA note from John: I've worked with skin for [X] years. I've watched people walk into my clinic with bags of skincare products, most of which were wrong for them, all of which someone got paid to recommend. The honest truth is that most skincare advice in this industry is structured to sell, not to help. For the first time, I can give people the kind of advice I'd give a friend — without a financial interest in what they buy. If a £6 cleanser is right for your skin, that's what your plan will recommend. That's the whole point. — John, Level 4 Skin Specialist, Demo SkinClinic

What people say about John

Rated 5.0 on Google

Melissa was very friendly, we had a laugh and I felt immediately relaxed. She explained everything about the procedure, what to expect after and what I should do. Perfect. Thank you
Sarah BlakeVerified review
Glowing skin thanks to my Forma session with Melissa ✨ She's so lovely and knows exactly what she's doing – my face felt tighter and smoother instantly! Can't wait to go back 💆‍♀️
Susan NixonVerified review
Top notch service from Melissa who clearly knows her job to a very high standard and has an excellent rapport with her customers.
MindaVerified review
After giving birth, I started having skin issues — most likely due to hormonal changes. I decided to try the Environ Cool Peel facial treatment, and I'm so glad I did! My skin is extremely sensitive, but this treatment is gentle and not harsh at all. After each session, my skin feels moisturized and refreshed. I now come back every 4 weeks to maintain the results. Melissa is amazing — so friendly, professional, and easy to talk to. She really took the time to understand my concerns and gave me helpful advice. Highly recommend this clinic if you're looking for a treatment that's effective yet gentle!
Elora LipioVerified review

What you get for £127.

  • Your fully personalised skincare plan, built from a 10-question consultation
  • Line-by-line approval by John, a Level 4 Skin Specialist
  • Specific product recommendations across budget / mid / premium price tiers
  • Plain-language explanations for every recommendation — so you understand what you're doing and why
  • Shopping list with direct links (we earn no commission)
  • 8-week roadmap of what to expect
  • Zero commission on any product recommendation
  • 60-day refund if it doesn't work for you

Your plan

£127£200

one-time payment

Save up to £73 vs in-clinic

5 minutes. 10 questions. Plan in your inbox within 48 hours, approved by John.

Every week on the wrong routine is a week of wasted money and zero progress. Most customers wish they'd started six months earlier.

FAQ

How quickly will I get my plan?
Most plans are delivered within 24-48 hours. John approves every plan personally before it's sent.
What products will be recommended?
Whatever's right for your skin and your budget — across every major skincare brand, plus drugstore options when they're the right answer. We have no affiliation with any brand and earn no commission on any recommendation.
What if I have specific products I already love?
You'll tell us in the questionnaire. We work them into your plan where they fit, or honestly tell you if they're not right for the skin you described.
Where is my data stored?
Your questionnaire data is stored securely, used only to build and approve your plan, and never sold or shared. UK GDPR compliant. You can request deletion at any time.
Can I update my plan if my skin changes?
After 8 weeks we offer a follow-up plan at £67 that updates your routine based on how your skin has responded. It's optional — only if you want an updated routine.

You've already tried everything else. This is what you haven't tried yet — a plan built for you, approved by someone whose only job is to be right.

  • 60-day refund
  • One-time payment
  • Approved by a Level 4 Skin Specialist
  • Delivered in 48 hours

£127one-time

£127 · one-time · 5 mins

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